1. FC Magdeburg
Official club app for the "best in the world"
Background, goals & requirements for the app
1. FC Magdeburg – that means soccer tradition in blue and white! The European Cup winner from 1974 has been experiencing a real spirit of optimism for several years. Through continuous success in recent years, “FCM” has kicked itself into the hearts of the city & region. The hard work was rewarded with a (far too short) rise into the 2nd Bundesliga. But even after the relegation, the club was able to maintain a high professional level, both, structurally and athletically. And the popularity of the fans (“the best in the world”) has not suffered either. On the contrary: matches in Magdeburg’s stadium are an even louder soccer festival than ever! And holding a record number of spectators in the third league also shows that this club actually belongs in the top flight.
It goes without saying that such a club needs a first-class app! So we teamed up with FCM and Pegasus Advertising Agency to create the official FCM app for iOS and Android, which offers real added value for the club and its fans.
Our “Mobil Macher”-solution
The project team’s goal: to develop the best fan app in Germany! To achieve this, we held multiple workshops to identify what is important to FCM. We tested all the apps of Bundesliga, second-division, and top European clubs to understand what that the FCM app can do better than almost anyone else.
In terms of content, we the app provides what is of real relevance to the fan: current information, breaking news, videos, live ticker, match day info, table and team stats. In addition, there is important information on barrier-free stadium visits and access to valuable club services, such as the Kids Club and the job exchange. As helpful tool is the ability to import the FCM match schedule into the smartphone calendar. The ticket store and fan store can also be accessed quickly via the app. And as a little “easter egg”, we highlight the FCM in gold when it is in the right place in the standings.
Our UX/UI design considerations ensured that the entire app is intuitive to use and that all information can be accessed with just one or two (!) taps. The design of the app is confident and modern – in blue and white, of course – and features the brand elements of 1. FC Magdeburg. Although the mobile app has so much to offer and also incorporates many attractive and large images, the app appears very tidy and clear, yet by no means boring! The app also includes attractive and stylish advertising space for sponsors – creating a new revenue stream for the club.
Highly attractive advertising space for sponsors
For many fans, the app is the daily point of contact with their club: this offers highly lucrative advertising spaces that provide real added value for both the club and the sponsors.
Especially on the smartphone, intuitive usability is the be-all and end-all for the user. That’s why everything important can be reached with just one or two taps.
As a small Easter egg, FCM is colored in gold when it is in first place of the league. A small but meaningful eye-catcher for all fans of the club.
The right mix of information
With this official club app, fans have everything important at their fingertips at all times: breaking news, ticket store, season statistics and much more – always up to date!
With a club app on the pulse of time
The importance of a club app cannot be underestimated these days. With the app, a club like 1. FC Magdeburg can reach its fans at any time on a daily basis. With push messages, the club also has the opportunity to directly address the fans and inform them about important developments or news. The app has the potential to become the medium with the most touch points for the fan and, on top of that, is highly attractive advertising platform for sponsors. Done right, a very good club app is a win-win-win situation in which fans, club and sponsors emerge as winners.
Recently, 1. FC Magdeburg announced that over 40,000 people have already downloaded our the app. This makes us proud and spurs our motivation for further development & future projects!
We hope that 1. FC Magdeburg will continue their successful history in sports! You – club & fans – have earned it!