The five most common mistakes in app development

Introduction

Developing apps is a challenging task that requires a variety of skills and a high level of precision. Mistakes in this process can severely impact the user experience and jeopardize the success of the app and therefore your business. Here are five common app development mistakes and how to avoid them:

Inadequate conception

Problem: Many app developers jump straight into programming without investing enough time in the design of the app. This often means that the app does not meet the needs of the target group or does not achieve the client’s goals.

Solution: We conduct thorough research and put a lot of our work into designing the desired app in order to understand and take into account the needs and expectations of your target group. We also take business aspects into account – after all, you certainly want to earn money with your app, optimize processes, improve your service or achieve another business goal – and optimally align your app with this. With our know-how and a detailed competition analysis, we also support you in finding the right approach for your target group and offering them added value with your app.

Neglecting User Experience (UX)

Problem: A poor user experience is one of the most common reasons why users uninstall an app. Common UX problems include unclear navigation, long loading times, and unattractive design.

Solution: We are your contact when it comes to professional UX design. We pay particular attention to intuitive navigation, an attractive design and fast loading times through state-of-the-art technologies and optimal content work.

Ignoring platform policies

Problem: Each platform, be it iOS or Android, has its own guidelines and best practices. Ignoring these guidelines may result in your app being rejected by app stores.

Solution: We are familiar with each platform’s guidelines and will ensure your app meets all requirements. This includes both technical requirements and design guidelines. Regular reviews and updates from us help identify and resolve compliance issues early. To this day, we can proudly say that 100% of our apps and our updates have been successfully published on the Appstore and Google Play.

Lack of performance optimization

Problem: A slow and inefficient app (“lame duck”) leads to a poor user experience and high abandonment rates. Common performance issues include long loading times, high memory consumption, and frequent crashes. And slow mobile data connections and poor reception combined with an inefficient app can cause user satisfaction to plummet.

Solution: We develop your app so that it only contains the code that it really needs. This ensures fast loading times, maximum performance and low memory consumption. Caching techniques and optimizing graphics and images also help improve performance. This is how we increase the satisfaction of app users.

Inadequate security measures

Problem: Security vulnerabilities in apps can have serious consequences, including data loss and data breaches. Common security issues include unencrypted data transfers and weak authentication mechanisms.

Solution: We implement robust security measures to protect your app and your users’ data. We use encryption to secure data and implement authentication and authorization mechanisms. Regular security testing and code reviews help identify and close security gaps. Regular technical updates and security updates are also essential for apps that are permanently on your users’ smartphones. We also manage this automatically and silently for our customers.

Conclusion

You can see that there are very different aspects when developing apps that need to be taken into account. There is often a high degree of complexity in every aspect. A very good app developer takes all of these aspects into account and can ensure that you receive a software product that does not burden you and your company with unnecessary pain, risks and hassle. What’s more: you can make your app a real success model that inspires your users and from which your company benefits in many ways.

The bad news: Since app development is a specialized area in contrast to web development, the number of providers is very manageable. There are also numerous app development companies and freelancers who do not work according to professional standards or only to a limited extent and also take long-term responsibility for their software development.

The good news: Mobil Macher GmbH from Braunschweig is one of the very good, responsible and creative and innovative app developers with over 14 years of experience in developing iOS and Android apps. We look forward to advising you on your app project and realizing it together with you!