How a local player outshines international competition
In the comptive car rental market which is dominated by large global corporations, the local business ‘Heinmann Car Rental’ claims its place with online marketing that reflects its quality and service.
In order to survive, local businesses need to keep up with the services of their international competition. In order archive that, the services of ‘Heinemann Car Rental’ needed to be available to its customers 24/7 with an online booking platform that is easy to use on both mobile and desktop devices. In addition to the state-of-art website that highlights Heinemann’s competitive advantages, ongoing search engine optimization (SEO) and search engine advertisement (SEA) activities are the key to reach and pursuade potential customers.